Copywriting

Hi,

A growing percentage of businesses small and large have a Web site.

Some of these businesses also have ads in the yellow pages.

If you’ve ever had an ad in the yellow pages, you might have wished you could change your ad around a bit to get more calls.

But then you realized you were pretty much stuck with your ad in the yellow pages until it came time to renew.

Online, with your Web site, you have no such constraint…

You see, a home page has a job just like an ad in the yellow pages.

An ad in the yellow pages might be designed to get people to call for a free estimate, whereas your home page’s job might be to get people to join your list, buy one of your products or read through your site.

Now, if we assume you’ve got a clear idea of your home page’s job, let me ask you this…

Is your home page doing a good job? If your Web site isn’t performing, I have good news for you…

Unlike that ad in the yellow pages, you can improve your home page as often as you like!

So back to my earlier point, if your Web site is not getting you the results you want, it’s probably time for some copywriting action.

When it comes to Web site copy, a logical place to start is your headline.

Headlines and sub-headlines are one of the most important elements in copywriting. Although this has been said plenty of times before, it is worth repeating… If you don’t get your readers’ attention with a headline, the chance of them reading beyond your copy is virtually none.

Ciao,

-Taylor

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