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Multivariate Testing

April 14th, 2007 by Administrator

  • Is nesting of variables supported?
  • Any suggestions how to effectively track across domains, for example where a landing page is on domain A and a thank you page is on domain B?
  • What do you consider a rule of thumb for an acceptable number of actions?
  • Are tests limited to standard Taguchi testing methods with a fixed number of variables with a fixed number of options, and/or is there flexibility in the number of variables?
  • Is there a feature to encoded URLs to hide campaign details?
  • While it’s primarily a “testing” tool, it appears also to be valuable for “tracking”?
  • Can reports be exported to common formats for further analysis?
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